Cadbury Wispa is a chocolate bar made by Cadbury UK. The bar was launched in 1981 as a trial version in North East England[1] and with its success it was introduced nationally in 1983.[2] It was seen as a competitor to Rowntree's Aero (Now owned by Nestlé).[1] In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as Dairy Milk Bubbly . As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line.[3][4] However, in 2007, helped by an internet campaign, the Wispa bar was relaunched, albeit for a limited period .[2] In October 2008 Wispa returned again to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release.[5]
In June 2010, to mark the launch of new Cadbury Wispa Duo, s"the peoples chocolate bara" (deemed as such following the successful Facebook campaign to re-launch the bubbly chocolate bar) is asking the nation which side they prefer. Is it the left bar because it tastes so leftie, or the right bar because it’s so, well…right? Available in 51g bars, Cadbury Wispa Duo, a bar of two halves are available in stores across the UK.
Users of Facebook, the social networking service, make up for any shortcomings in spelling, grammar and punctuation with their sheer numbers. After nearly 14,000 people joined
Still, was it wise for Cadbury to give in to the consumer campaign? After all, Wispa was pulled off store shelves for what seemed like solid reasons in 2003. Sales were flagging, and the company said at the time that a majority of consumers preferred a candy bar that was introduced to replace it, called Dairy Milk Bubbly.
