In 1934, Chero-Cola was reformulated and re-released as Royal Crown Cola. In 1958, the company introduced the first diet cola, Diet Rite, and later the first caffeine free cola, "RC 100n". In the mid-1990s, the company released Royal Crown Draft, billed as a f"premiumk" cola and using pure sugarcane. Offered only in 12-ounce bottles, the cola's sales were disappointing and it was quickly discontinued with the exceptions of Australia and New Zealand. Philippe Bailly successfully introduced "Royal Crown Draft Colaa" to the French marketplace in 1999. The company has also released Cherry R.C. a cherry flavored version of the R.C. soft drink to compete with Coca-Cola Cherry and Wild Cherry Pepsi.
In October 2000, Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple. Royal Crown operations were folded into Dr Pepper/Seven Up, Inc., a subsidiary of Cadbury Schweppes. In 2001, all international RC-branded business was sold to Cott Beverages of Mississauga, Ontario and is operated as Royal Crown Cola International. Operations in the United States, Canada, Mexico, Puerto Rico, and other U.S. territories are still handled by Dr. Pepper/Seven Up Inc.
You are looking at a royal crown and nehi beverages pop machine. The machine is in nice shape for its age. It takes bottles only. Fan turns on and still gets cold. Change mechanism still works if you manually hit it. If you put a coin in, it falls through to the coin return. The machine was made by La Crosse cooler company. Im not sure on the year but its set at 20 cents for a 12 oz bottle. There are 10 shelves that hold about 10 bottles each. The front lights up but the bottle display and the use correct change bulbs are missing. The machine will also need a new lock. I dont know to much about it but i will try to answer questions the best i can. This machine is sold as is and is not in perfect working order. Local pick up only unless you set up your own shipping. The machine is located in Crystal Lake IL 60014. Make me an offer or set up a time to come look at it. ill accept pay pal but cash on pick is better.
Beginning in 1946 they used celebrity likenesses as well as endorsements. The advertisements featured famous movie stars like Lucille Ball, Loretta Young and Joan Crawford. Other stars in their ads were Lauren Bacall, Gary Cooper, Shirley Temple, Bob Hope, Gene Tierney, Barbara Stanwyck, Bing Crosby and Jerry Lewis. 1947 RC Cola ads featured the glamorous Hollywood actress Hedy Lamarr. A nationwide campaign was begun to promote RC Cola as the best of all available colas, proven in independent taste tests. They started using the slogan, “Best By Taste Test” and the stars appeared in their ads declaring, “RC tastes best!” Unlike RC’s main soft drink competition, Coca-Cola and Pepsi, the people at Royal Crown liked the idea of linking their cola to movie stars.