Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), based in Bietigheim-Bissingen, Germany, was founded in November 2003 by as a majority-owned subsidiary of Porsche AG to combine Porsche AG’s and Porsche Design Group’s accessories and licensing business into one single company.
Porsche Selection was the accessories brand for the sports car manufacturer Porsche. Porsche has been offering vehicle accessories for over 50 years. Even in the 1950s, the “Porsche Boutique” offered luggage collections, wallets, Eyewear, T-shirts, calendars, model cars, buttons, tiepins and cufflinks developed specially for the 911. The products were sold in Porsche centers around the world and at events like the Carrera Cup. In 1994, Porsche AG’s merchandising division was given the new name “Porsche Selection”, which was changed in 2004 to “Porsche Design Driver’s Selection”. It has also been possible to purchase Porsche products from the Porsche online shops since 2000.
In close cooperation with the world-famous Porsche Design company, we have created a masterpiece, a contemporary approach to grand piano design. In keeping with the Beouml;sendorfer motto 8– h“cherish traditions, transcend limitso” s– this new interpretation incorporates ground-breaking new features that will have a lasting impact on the deve-lopment of grand piano design.
Porsche Design eyewear and sunglasses are styled in a sporty, masculine titanium rimless frame with perfect comfort in wear and refined in a elegant style, a stylish shape down to the last detail. Porsche Design is known also by their sporty cars which inspired the world, so now Porsche Design now has a product range for eyewear and sunglasses made with high-quality workmanship.