Baby Phat is a fashion line for young girls and women. It began as a temporary endeavor, but due to its success, it's still in production today. Baby Phat is branded as its own company, which offers clothes, accessories, sportswear and lingerie. Baby Phat is known as the premiere female hip-hop line.
Baby Phat first began as a way to bring publicity to Phat Farm, which is a hip-hop fashion line designed for men. When Baby Phat premiered on Phat Farm's fashion runways, the line proved popular, according to Funding Universe. Celebrities and models began to wear Baby Phat T-shirts, which featured their logo, a cat. Phat Farm creators decided that Baby Phat should design a line of sportswear.
Former model Kimora Lee Simmons was chosen to create and design Baby Phat's fashion line. Kimora was married to Russell Simmons, the co-creator of Def Jam and the creator of Phat Farm, at the time she was slated as Baby Phat's director. Besides being familiar with Phat Farm, Simmons had experience in fashion due to her years of modeling.
Baby Phat is most known for its hip-hugging jeans and pink logo T-shirts. Baby Phat sells shirts, blouses, sweaters, dresses, jumpsuits, skirts, etc. The clothes are available in sizes for adults, teens, toddlers and babies. Baby Phat also designs clothes for plus-sized women. While Phat Farm was initially targeted toward the urban male, Baby Phat tried to steer away to a less street-influenced look, according to Funding Universe.