Reebok Freestyle is a women's athletic shoe style that was introduced in 1982 and designed for aerobic exercise. It quickly surged Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. In 1984, the shoe accounted for more than half of the Reebok sales. As a result, the Freestyle became a 1980s fashion icon and is still manufactured to this day.
The Freestyle was one of the first athletic shoes to be specifically designed for women and was introduced at a time when the aerobic exercise fitness craze started. Women were impressed with the styling, comfort, and support the shoe provided for working out. The Freestyle's athletic use quickly spread to walking, bodybuilding, dance, and cheerleading. Ms. Olympia Cory Everson wore Freestyle hi-tops frequently in competition, working out, and on ESPN's BodyShaping program. Reebok sponsored the Los Angeles Laker Girls in the late 1980s and supplied them with white Freestyle hi-tops. Since then, other professional cheerleading and dance teams have used Freestyles. Even high school and college cheerleading teams have used Freestyles as their shoe of choice. It is also used in competitive aerobics.
The Freestyle celebrated its 25th anniversary with a special collection of six limited-edition shoes that debuted at a New York City exclusive event on March 1, 2007. The Reebok sponsored event called Freestyle Forever included celebrities and highlighted moments in past and present Freestyle history.