The V8 Ute Racing Series is an Australian motor racing series for utilities, derived from the Australian Production Car Championship. It was conceived in 2000 by PROCAR chief Ross Palmer and launched March 2001, as V8 Brute Utes, at the Clipsal 500 in Adelaide. The series was instantly popular, in part because of aggressive driving style of competitors, a style encouraged by the use of reverse grid racing, but also because of its very fan friendly marketing which included gimmicks like referring to each of its drivers by a nickname.
